The Beacons battle: Apple Vs Google

Smartphones are now into optimum use and they are not just for connecting the cellphone nearby towers.  The technology of proximity beacon is around for the past few years through Apples iBeacon that permits iPad or iPhone to stay connected to beacons that use Bluetooth.

Retailers, sports stadiums, museums and any other place that receives smartphone users in large numbers can make use of beacons to offer hyper-local information to the exact exhibit, aisle or seat. In fact, the beacons prominence is continuously increased that the shopping malls, concert halls, zoos and airports are also fitted with Bluetooth powered beacons such that the users of smartphones receive notifications, adverts and they can navigate indoors easily. Right from 2013, the beacons launch, the iBeacon infrastructure is built for iOS users only. This has been surpassed now last year in 2015 by Googles Eddystone.

Proximity beacons, what are they?

 A beacon is a small Bluetooth radio that is placed anywhere. Google announces the beacons as lighthouses and thus named it after a Cornwall lighthouse. This is because these beacons help in navigating with precise context and location.

“A beacon can easily label a bus stop and this indicates your phone is aware that you must have your ticket ready, or if you have in your Smartphone a museum app, it can provide the exhibit background in front of which you are standing. Such environments may have beacons in a fleet to push information to smartphone. iBeacon and Eddystone use BLE, the Bluetooth Low Energy, a wireless communication that broadcasts identifiable message in an advertising mode.

What is Eddystone?

 Eddystone is from Google and is much more than iBeacon of Apples for Android. Firstly, Eddystone is an open format, available under the open-source on GitHub with the Apache v2.0 license. It is useful in communicating with iOS and Android devices, but Eddystone also works with web browsers and apps.

Eddystone beacons broadcast URLs such that if you are visiting a museum, you receive notifications to your phone without downloading any museum’s app. Conversely, it is anticipated that Eddystone will supercharge the Google Maps.

Eddystone compared to iBeacon

Eddystone and iBeacon share a common goal, contextual information, while both rely on BLE tech. however; Eddystone is built and developed such that it is an open source, interoperable and extensible that it can go further than iBeacon.

Eddystone promotes better location, by talking in longitude and latitude such that it can be used in national parks and wild areas where the walkers and hikers struggle with signals for the phone. Google will integrate Google Maps to offer faster access to public transport schedules faster, is anticipated.